Is Pharma or MedTech more digitally advanced? Debate with my guest Jowyn Goh

Jowyn Goh worked both in Pharma (GSK) and MedTech (Philips), she is now the Asia Digital Commercial Director at Smith+Nephew a global leader in MedTech/Medical Devices.
On this episode, Jowyn and Guillaume have a discussion about the differences and similarities of both the Pharmaceuticals & MedTech Industries when it comes to Customers engagement, adoption of Digital channels/touch-points, unique challenges in Go To Market for both sectors, driving innovations and changes internally... But they also talk about Jowyn's other passion for Coaching and nurturing in herself and others a successful growth-mindset.

 Jowyn is an inspiring and genuine Leader with nearly 20 years experience; she is passionate about transforming & improving Customer experiences and digital maturity of Organisations with a "people first" mindset and approach.

Whether you are a Pharmaceutical or MedTech, Medical Device professional, a patient or someone who considers a job in the industry, you will find this video insightful & inspiring! Please subscribe!


🟩 Is Pharma or MedTech more digitally advanced? I debate with my guest Jowyn Goh

🕓Timestamps:
0:00 Intro 
0:50 Jowyn Goh compares the 2 sectors at a macro level
01:48 Let's talk about product launches & Go To Market
02:30 Digital maturity at first glance
03:48 Role of Medical Representatives & target audiences
09:20 Driving innovations & change internally, customer centricity
14:50 Jowyn's additional role as a Coach
18:21 Closing