Amplifiz Podcast
Guillaume Villard - Founder and Host of Amplifiz Podcast is committed to help Pharma, MedTech, BioTech & Healthcare Leaders to be bold, more customer-centric and digitally enabled.
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Amplifiz Podcast
How Agencies reinvent HCPs engagement with AI? My chat with Bruno Senouci co-CEO of drcom
How Agencies Reinvent HCPs Engagement with AI | My Chat with Bruno Senouci (co-CEO of drcom)
In this insightful episode of Amplifiz Podcast, host Guillaume Villard sits down with Bruno Senouci, Co-CEO of drcom, a leading Communication & Marketing agency specialized in Pharma and Life Sciences, to discuss how agencies are reinventing themselves and reinventing engagement with Healthcare Professionals (HCPs) & Patients through the power of AI and data-driven strategies.
Together, they explore how AI is reshaping communication, personalization, and medical content creation for the Life Sciences industry — from Pharma to MedTech. Bruno also shares his vision for the future of digital engagement, best practices for driving meaningful connections with HCPs, how to create & measure impact and how agencies can stay ahead in a rapidly evolving landscape.
🎯 In this episode, you’ll learn:
How AI is transforming HCP engagement strategies
The balance between human creativity and automation
The evolving expectations of Healthcare Professionals
Key trends shaping Pharma and MedTech marketing in 2025/2026
How agencies can deliver smarter, data-backed campaigns
📌 𝗚𝘂𝗲𝘀𝘁: 𝗕𝗿𝘂𝗻𝗼 𝗦𝗲𝗻𝗼𝘂𝗰𝗶, 𝑪𝒐-𝑪𝑬𝑶 𝒂𝒕 𝑫𝑹𝑪𝑶𝑴
📌 𝗛𝗼𝘀𝘁: 𝗚𝘂𝗶𝗹𝗹𝗮𝘂𝗺𝗲 𝗩𝗶𝗹𝗹𝗮𝗿𝗱, 𝑭𝒐𝒖𝒏𝒅𝒆𝒓 𝒐𝒇 𝑨𝒎𝒑𝒍𝒊𝒇𝒊𝒛 𝑷𝒐𝒅𝒄𝒂𝒔𝒕
🔗 Follow Bruno Senouci on LinkedIn: https://www.linkedin.com/in/bsenouci/
🔗 Follow DRCOM on LinkedIn: https://www.linkedin.com/company/drcom/
🔗 Learn more about DRCOM: https://www.drcomgroup.com/
🔗 Follow Guillaume Villard: https://www.linkedin.com/in/digitalgloballeader/
📩 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐖𝐢𝐭𝐡 𝐔𝐬
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